This four-session program provided by the University of Southern California’s Marshall School of Business and Really Useful Information, Inc. (RUI) focuses on four major components of creating and implementing a successful digital strategy:
- Digital media & technology - the process of monetization
- Streaming media - how to use it effectively
- Distribution platforms - which work best and why
- Branding & integrated marketing: getting more for your branding and marketing dollars
USC Marshall School of Business Professor, Steve Shepard, and RUI entertainment industry experts will deliver the program at the USC campus in Los Angeles.
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