Project Management for the Digital Media Age

This blog will attempt to compile some project management and product management resources for practitioners working in the field of digital media; touching on areas such as standards, formats, methods and tools, platforms, architectures and distribution channels; and discusses some of the tactical and strategic issues that may arise.
Please also visit the accompanying blog exploring related Technology Convergence issues.

Wednesday, December 3, 2008

USC's Marshall School to offer courses in Digital Media Management

The Marshall School of Business at the University of Southern California is running a program on "Digital Media and Technology Management" during January-March 2009.

This four-session program provided by the University of Southern California’s Marshall School of Business and Really Useful Information, Inc. (RUI) focuses on four major components of creating and implementing a successful digital strategy:

  • Digital media & technology - the process of monetization
  • Streaming media - how to use it effectively
  • Distribution platforms - which work best and why
  • Branding & integrated marketing: getting more for your branding and marketing dollars

USC Marshall School of Business Professor, Steve Shepard, and RUI entertainment industry experts will deliver the program at the USC campus in Los Angeles.

Further Details available at:

http://www.marshall.usc.edu/assets/070/15109.pdf


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