Project Management for the Digital Media Age

This blog will attempt to compile some project management and product management resources for practitioners working in the field of digital media; touching on areas such as standards, formats, methods and tools, platforms, architectures and distribution channels; and discusses some of the tactical and strategic issues that may arise.
Please also visit the accompanying blog exploring related Technology Convergence issues.

Wednesday, December 3, 2008

Taking a Cue from the Millennials

The heaviest users of mobile technologies are the Generation-Y's and the Millennials, with the latter group often being the more sophisticated users of the products; more likely to utilize the advanced data and messaging features and utilize them in ways unforseen by the original product marketers.

When looking for market feedback on these features, this is the group that should be listened to, even if the uses are more socially-oriented than towards business or commercial applications. If you are trying to market content via these features; consider using your kids as an informal focus group to determine feedback on usability; what they like/don't like; what additional features they would like to see that would enhance the experience.

I would of course suggest using appropriate content for the duration of the focus group!

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