Project Management for the Digital Media Age

This blog will attempt to compile some project management and product management resources for practitioners working in the field of digital media; touching on areas such as standards, formats, methods and tools, platforms, architectures and distribution channels; and discusses some of the tactical and strategic issues that may arise.
Please also visit the accompanying blog exploring related Technology Convergence issues.

Monday, March 12, 2007

The Rising bar(s) of expectations

For a project manager, setting realistic expectations is one of the most important parts of the job to keep clients happy. For the IT projects pof the past, conetnt and information delivery was limited to fixed terminals, often in locations where an access charge could be levied for access to the physical location - libraries, internet cafes etc.

However now that the wireless age is here to stay, the expectation is that the content and information will be available wherever the coverage bars indicate a network is in range.
True, you still have to pay a subscription to access a service, but overlapping service areas create the ability for information and content providers to compete directly.

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