Project Management for the Digital Media Age

This blog will attempt to compile some project management and product management resources for practitioners working in the field of digital media; touching on areas such as standards, formats, methods and tools, platforms, architectures and distribution channels; and discusses some of the tactical and strategic issues that may arise.
Please also visit the accompanying blog exploring related Technology Convergence issues.

Monday, March 12, 2007

EverywhereTV- Only the small and the big need apply

Little more than ten years ago, TV sets were all pretty similar in size - 22-inch screens, give or take a few inches. These days, TV either comes in 40-inch or 4-inch screens; with little demand for anything in between.

How to you plan to deliver content which must appear in High-Definition format on the larger screen, and simultaneously must be delivered to a cellphone or mobile device screen, at a speed that doesn't annoy viewers?

What content is more suitable for the small screen (and we do mean small, these days) versus what is more likely to be consumed on the plasma-screen hanging on everyone's walls?

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